GOOGLE SEO HELP by Google

On behalf of the entire international Webmaster Central team, thank you for taking some time to explore this webmaster information with us.  We hope you've found this presentation helpful, and we look forward to seeing your questions and feedback in our Webmaster Help Group.  We wish you all the best, online and offline.

Google Research and Keep track of Your Market

Although it makes sense to spend the bulk of your time improving your own site, it's undoubtedly wise to pay close attention to your market space and your competitors... and Google can help you with that, too.  Use Google Trends to compare the prevalence of searches and news articles for different keywords... evaluating which product has captured more attention or which issue excites more of your potential customers.  Google Reader enables you to stay on top of the latest articles without having to manually jump from site to site.  You can follow specific topics or keywords from popular news papers, insightful bloggers, even your favorite photo or video sites.  The Google Alerts service provides another way to track what's most important to you.  Often within minutes of being published, you can receive e-mails with links to news articles, blog entries, or other web pages that mention your name, your company's name, or any phrase of your choice.  For a more comprehensive list of and links to these and related resources, check out Google's "More products and services" page, at http://www.google.com/options/

Deeper understanding of Your Site's Visitors

 With all the great content on your site, getting a keen sense of your visitors' interactions is more important than ever.  Two of Google's free tools can give you a keener sense of how your site is currently performing with your visitors, and how variations on your site might impact that performance.  Google Analytics provides comprehensive information on where your visitors come from, how they interact with their site, and how often they perform desired actions, such as subscribe to your newsletter or buy one of your products.  While Analytics lets you reflect back on site performance, Website Optimizer helps you look forward, enabling you to test out different combinations of content on your site to find out which versions work best with your visitors.

Google SEO Creating and Sharing Compelling Content

Sometimes your site could benefit from a bit more interactivity, more oomph.  Be sure to explore Google services such as... [display icons one by one] YouTube and Picasa for videos and photos, Sketchup for engaging 3D models, Calendar for events listings, Maps and Earth for directions to your business and richly annotated tours, Blogger for the latest announcements, and so on.

Google Useful tools and Resources

Google offers many tools and products that can help you better understand your site and enhance your user's experiences.  Google also offers services beyond Webmaster Central to help you create and share compelling content with your users as well as gain insights into your site and competitors in your space.

Google webmaster Help Group

There are a few times, of course, when you may have a question which isn't covered in our Tools, Blog, or Help Center.  Or perhaps you're seeking feedback on your upcoming site redesign ideas.  Be sure to check out our Google Webmaster Help Groups, where you'll find discussion sections on Crawling, indexing, tools, and even just friendly banter with fellow webmasters.  Googlers from around the world participate in these groups... replying to various threads and continuously capturing feedback to improve our webmaster resources and search quality.  More importantly, though, you'll find wonderfully friendly and insightful webmasters who go out of their way to answer questions and offer useful tips.  Our Groups are currently available in more than a dozen languages.

Google webmaster Help Center for Your Site

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Our blogs address many of the questions webmasters frequently ask us, but you can browse or search for even more comprehensive information in our Help Center.  You'll find many hundreds of documents filled with webmaster-focused definitions, getting started guides, tips, guidelines and more... and in more than twenty languages!

google webmaster Central Blog

 After setting up your Webmaster Tools account, you'll want to get an even broader set of timely information for webmasters by reading Google's Webmaster Central blog.  Here you'll find announcements of new Webmaster Tools features, information on site accessibility, crawling, indexing and more.  And like many of our Webmaster Central resources, you'll find our blogs in multiple languages.

google webmaster Tools - Discover more..

Discover more.. Google Webmaster Tools provides a free and easy way to make your website more Google-friendly. See your website the way Google sees it:

•	View which of your pages are included in Google's index
•	See any errors encountered while crawling your site
•	Find search queries that list your site as a result
•	Find out which sites link to yours
•	And more please visit the Webmaster Help Center at http://www.google.com/support/webmasters.

google webmaster Tools - Helping Google Help You

Webmaster Tools don’t just show you information – they enable you to take action.  For instance, you can tell Google whether you'd prefer to have the www or non-www version of your site listed in search results and you can ask Google to crawl your site at a different rate.  Want to get rid of an outdated sitelink that's showing for your site?  You can do that here as well.  The Webmaster Tools area also gives you a chance to let Google know about sites that are violating Google's Webmaster Guidelines.  We take these reports seriously, and while we won't necessarily take action on each specific site reported, we regularly use these reports to improve the overall quality of our search results.  What if your own site's presence in Google has been negatively impacted due to it violating our webmaster guidelines?  Simply fix the problem on your site, file a reconsideration request, and a member of our search quality team will evaluate the request and take appropriate action.

google webmaster - An insider's view of your Site

Amongst the many resources in Webmaster Central, you may wish to first get your site registered with Google's Webmaster Tools.  It typically takes just a couple of minutes to sign up and verify that you own your site, though it can be a few days until detailed site statistics are shown.  Using this tool, you and other site owners can:

1. Get Google's view of your website and diagnose potential problems.  See how Google crawls and indexes their site and learn about specific problems we're having accessing it.

2. See how you site is performing.  Learn which queries drive traffic to your site and what position your site is showing in per those queries.

3. Share info with Google to help us crawl their site better.   By submitting an XML Sitemap, Google can better understand what pages you have on your site and how frequently they're updated

Google's Resources for Webmasters

As a webmaster, you clearly have a lot to keep in mind.
To help you make your site stronger, troubleshoot problems, learn from other webmasters around the world and more, we built a entire area of Google just for you -- Google Webmaster Central.  Here you'll find not only a comprehensive set of tools, but also our official webmaster blog, discussion group, and Help Center with information in over two dozen languages.  And yes, it's all free.

To be Continue...

Keeping Your Site Strong: Google Webmaster Guidelines

In the face of this challenging online environment, you undoubtedly want to improve the chances of your site doing well with users and Google over the long haul.  Thinking like your users -- while it may sound obvious -- is actually a powerful start.    Of course, you should provide content designed for users, not search engines... making sure to treat search engine bots as just other users and never sending them different content.  But beyond that, it makes sense to consider how your users are likely to search for this content.  For instance, some within your organization may insist that you refer to your star product in a specific way, but perhaps the public refers to it via an acronym or nickname -- and since that is what they're likely to search on, make sure that this text also visibly appears on your relevant pages!  As you engage users with the content and links on your site, make sure they aren't disappointed.  Regularly verify that all your links are still pointing to relevant resources that reflect well on you and your organization.  For other related tips, see our webmaster guidelines, linked on this page.

Google Fluctuations in PageRank and Google Ranking

As we update our index, rankings do naturally fluctuate... sometimes a little, sometimes a lot... and for a great variety of reasons.  In Google's early days, we updated our index in large, occasional batches, playfully nicknamed "Google Dances."  Nowadays, however, we updated our index incrementally.  Typically, this results in subtle changes, but some sites can be affected more significantly.  And while Google is moving forward, the web is changing at a frantic pace as well.  The changes in your site, combined with the constant content and link updates around the web, also can noticeably affect your site's presence in Google.  In some cases, however, a site can fall to a lower ranking because it was determined to violate the Webmaster Guidelines.  In such situations, you and ideally an unbiased friend or expert should carefully evaluate your site, identifying and fixing any issues.  Note that these violations may have been caused by someone who worked on the site previously, or even a hacker who unscrupulously added sometimes-hidden links to your pages.    We frequently send informational notices about webmaster violations through the Message Center in Webmaster Tools, so be sure you've signed up for this free service.  We'll talk more about Webmaster Tools later in this presentation.

Understanding of Google Pagerank for you Site

Google’s original algorithm set that assessed the importance of web pages was dubbed PageRank.  It’s now just one of over two hundred components that go into our ranking of web pages; however it does still play a significant role.
- Each page's score is based upon the quantity -- and more important, the quality -- of pages that link to it.  This means that a relevant link from, for instance, a respected online magazine will be likely worth more than a link from a friend's guestbook.
- Attempting to buy or sell links that pass PageRank is a violation of our webmaster guidelines and could end up harming your site's presence in Google.
• The best ways to increase your pages' PageRank are to create great content, participate thoughtfully in relevant communities online and offline, and from this garner quality links naturally.
• - If you do buy or sell online advertising, you'll want to make sure those links don't pass PageRank... by using the nofollow attribute or other means recommended in our Webmaster Help Center.

Google Page Ranking - Relevance and Importance

We've covered how to get pages into Google and how to prevent private pages from appearing in our search results... but webmasters also typically want their pages to rank higher in Google's search results.  Although we once joked that we employ diligent pigeons to rank pages, the reality is that pages get listed in our search results based upon two core principles:  Relevance and importance.  A page is deemed relevant if it matches both the query and the interest of the user.  The first is rather intuitive:  if a user searches using the query "swing dancing," for example, we're likely to list resources associated with swing dance venues, shoes, teachers, etc. -- queries relevant to the phrase typed.  Personalization also plays a role, however... both in the aggregate and at the individual level.  We tailor results by geography; for instance, on a search for "Banks," we'll show primarily Canadian banks to Canadian searchers and British banks to folks in the UK.  Search results may also be slightly customized to each individuals' search history.  But with so many web pages out there and, for many queries, millions of relevant pages, Google has to further narrow down and prioritize results, and this is done by evaluating the importance of each page.

Google SEO - Duplicate Content ( Remeber Most Important to Improve Your Site)

It's great having your pages in Google, but what happens when you find copies of your pages... either indexed from your site or -- with or without your permission -- on other sites?  This is known as duplicate content, and we know that most of the time it's unintentional;  your editorial, for example, ends up getting indexed on one of your site's Topics pages, then on your monthly archives page... and perhaps then even on a syndicated partner's page.  In cases like this, there are steps you can take to help Google determine which is the best copy to show in search results.   With duplicate content on your own site, your best bet is to minimize the duplication in the first place; use 301 redirects to forward visitors to a preferred page, consistently link to this preferred version, and list it in place of other versions in your XML sitemap.  If you're syndicating your content, you may wish to ask your partners to include a link on each of their pages back to the original source on your domain.  And lastly, if you find someone copying your site and  you want it removed from Google’s search results, you can file a Digital Millennium Copyright Act notice, otherwise known as a “DMCA” takedown request.  For additional tips, check out the Webmaster Central blog post referenced here.

Google SEO - Importance of titles and Descriptions

After you've ensured that your site is both findable and accessible, don't let your great content languish with uninspired introductions.  Think of the titles and descriptions on your pages together as an advertising billboard: You have just a few words to let people know what each page is about and convince them that it's worth a visit.    
The title tag of your page is likely to be displayed anytime Google shows your page in its search results, and it's also what people will typically see in various places in their web browser and even on social sharing sites on the web.  Therefore, it's important to have a concise, descriptive title for each page on your site. 
Google may draw from several different sources for the descriptive snippets in search listings, including meta descriptions, so you'll also want to make sure your meta descriptions are thoughtfully drafted for each page on your site. 

Note that you can use Google’s Webmaster Tools’ “Content Analysis” feature to help you optimize your page titles and descriptions.

Dynamic and Media Rich Content Suggestions - Google Article

Along with images, many web designers like to integrate rich-media or interactive aspects into their site, often using technologies like Flash or AJAX.  While these can provide an engaging experience for users, Googlebot may have trouble discovering or following links on these sites.  For example, textual content is sometimes stored in Flash as images, making it difficult for Google to capture the words, much less understand the meaning of the pages.  With careful planning, however, sites can include dynamic and media-rich elements while still remaining reasonably accessible to users and Googlebot.  Consider structuring your site so that these elements are "extras," with your site's core information and navigation rendered in plain text for Googlebot AND all users without Flash.  This is otherwise known as "graceful degradation."  For additional useful suggestions, check out the two blog entries listed on this page.

Making Your images more accessible by google

As previously noted, images can be tough for Google to index.  There are some things you can do, however, to help us better understand the images on your site.  Annotate your image in alt text, as shown above, and optionally in plain visible text near your image.  Your visible comment before or after the image can be whatever you like, but it's best to stick with a concise version for the alt-text; no need, for instance, to include the word "image" or "photo," since Googlebot already sees the image tag.  Using descriptive filenames can be helpful to Google, and also for your users who may download your images.  “googlebot.jpg,” for instance, instead of “photo.jpg.”  By annotating your images in these ways, you're not only helping sight-impaired users who may be accessing your site with a screen reader, but you're also giving Google a better understanding of the images and improving the chances of your images showing up for relevant queries in Google Image Search.

Accessibility and Googlebot - Tutorial

In striving to make your pages accessible, it's helpful to understand what Googlebot can and cannot most effectively tackle.  HTML files and other document types comprised mostly of text are pretty straightforward for Googlebot.  Music, images, and movies are harder for Googlebot to understand.  So, too, are dynamic pages -- those pages with frequently changing or on-the-fly-generated content -- potentially problematic.  You can see your site almost as Googlebot does by viewing your site in a text browser, like Lynx, or in a different browser with images, JavaScript, and Flash turned off.

Google Understanding accessibility

Now that you know how to have Google find your site and how to block Googlebot from specific pages, the next step is making the appropriate content on your site accessible to users and Google.  Accessible, in this context, means that both Googlebot and users -- including those using screen readers or mobile devices -- can navigate from page to page and, within reason, enjoy the core content throughout your site.  It's important to make your site accessible... to ensure a good experience for your users and also to help Google understand and list more of your pages.

Telling Google, What not to index - Googlebot Rocks!

We realize that you may have some pages that you don't want Google to access.  For instance, you may not want Googlebot, our automated page fetching robot, accessing documents with private information or pages you're simply not ready to show the world.   In cases like this, you'll want to use one of two reliable methods for blocking us from this content:  a "Disallow" line in your robots.txt file or a noindex meta tag on each you don't want indexed.

Google Discoverability- Google Sitemaps

Whether your site is old or new, we highly recommend that you create an XML sitemap, which can help Google and other search engines better find and understand pages on your site.  These are especially useful for sites that feature dynamic content or a large set of new and updated pages, or have few incoming links.  You can create a general XML sitemap in minutes, as well as XML sitemaps for other types of information like video; learn more from the links listed here.  Note that this isn't the same thing as an HTML, or user-visible sitemap.  HTML sitemaps can complement XML sitemaps, and can help people quickly discover and navigate to content deep within your site.

How Google Discovers Your Site?

Once you've built a great site and you're ready to have it indexed in Google, you'll want to ensure that Google knows about your site's pages.  In many cases, Google may already be aware of your pages because one or more quality sites have included a relevant link to your site on theirs.  Indeed, naturally acquiring such links is a great way for Google to learn about your site's pages.  If you'd like Google to know about a brand new site of yours, however, you're welcome to jumpstart the process by submitting your site via the AddURL link here.  No need to list all your pages; just the top level one, like www.example.com, is sufficient.

To let Google know about all your pages, you can submit an XML Sitemap.

Your Content and Google SEO

Today we'll cover tactics for getting your site's pages in Google's index, getting private pages unlisted, and making the remaining pages accessible and smartly labeled with effective titles.  After you've created a great site, the journey with Google all begins with discovery.

Getting Pages in (and Out) of Google's index making your site accessible ....and smartly labeled.

Google SEO and Your Site

In the famous baseball movie "Field of Dreams," one phrase particularly stood out:  "Build it and they will come."  With billions of pages on the web today, however, the same cannot be said of Web sites.  Building a site with original and compelling content or tools is a core initial requirement, but in order to be successful on the web, you should keep a few other issues in mind as well.

- Is your site discoverable?  Does Google know your pages exist?
- Are your pages crawlable, or have you inadvertently put a big KEEP OUT sign on your virtual lawn?
- Can Google understand what your pages are about?
and lastly...
- Are your pages optimally showing up in search results?

Google For Webmasters - Article

Welcome to our presentation on Google for Webmasters.  Over the next half hour or so, you'll gain a better understanding of our resources for webmasters, plus tips that will help you improve your site's presence within Google.  Note that all the concepts and resources outlined here are described in more detail in Google Webmaster Central, located at www.google.com/webmasters.

What is Google Search Engine?

Ok......First thing First.....Here this is my first post about google search engine, and the first question is What is Google Search Engine? and the answer is...YOU NEVER KNOW about google. Really Nobody can read google. According to me, I have lots of time read Google's SEO. and then i checked few selected sites, which is taken top rank in google search engine list...after learn these sites code, I notice that Google SEO not working same what google said. Really lots of sites, who don't know about seo, don't know how google seo read. but they got top ranking in google seo list. I can't say about google. Because Right now google is in top ranking. but i just wanna say that google Seo is not working proper...what google said.