In the famous baseball movie "Field of Dreams," one phrase particularly stood out: "Build it and they will come." With billions of pages on the web today, however, the same cannot be said of Web sites. Building a site with original and compelling content or tools is a core initial requirement, but in order to be successful on the web, you should keep a few other issues in mind as well.
- Is your site discoverable? Does Google know your pages exist?
- Are your pages crawlable, or have you inadvertently put a big KEEP OUT sign on your virtual lawn?
- Can Google understand what your pages are about?
and lastly...
- Are your pages optimally showing up in search results?
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