Deeper understanding of Your Site's Visitors

 With all the great content on your site, getting a keen sense of your visitors' interactions is more important than ever.  Two of Google's free tools can give you a keener sense of how your site is currently performing with your visitors, and how variations on your site might impact that performance.  Google Analytics provides comprehensive information on where your visitors come from, how they interact with their site, and how often they perform desired actions, such as subscribe to your newsletter or buy one of your products.  While Analytics lets you reflect back on site performance, Website Optimizer helps you look forward, enabling you to test out different combinations of content on your site to find out which versions work best with your visitors.